Blog
Practical notes on selling across marketplaces — no fluff.
Returns across several marketplaces: one policy, many sets of rules
Each marketplace has its own return windows and rules. Here is how to set your own baseline policy, track every return in one place and use return reasons to protect your margin.
Read the article →Product identifiers (GTIN, EAN, SKU) explained: why they decide whether your listings go live
A GTIN identifies a product in the world; a SKU identifies it in your own system. Confusing the two, or getting either wrong, is one of the most common reasons listings are held back. Here is how to keep them clean.
Read the article →Otto Market: getting started on a curated German marketplace
Otto Market is a curated German marketplace: you apply, you are approved, and German shoppers expect German-language data and reliable delivery. Here is how to approach it calmly and start small.
Read the article →Rakuten marketplace: what European sellers should know before listing
Rakuten France is a different marketplace from the ones you may already know. Here is what to prepare on onboarding, product data, shipping and returns, and why starting with a single category is the safer path.
Read the article →Zalando Partner Programme: what fashion sellers need to know
Zalando is one of Europe's largest fashion platforms. Its partner programme has strict expectations on brand, product quality and delivery. Here is what a fashion seller should check before applying.
Read the article →Fnac Marketplace: what French sellers should check before listing
Fnac is a long-standing French retailer with a loyal, culture-minded customer base. Its marketplace suits sellers of books, media, electronics and leisure goods. Here is what to check first.
Read the article →TikTok Shop: selling through short video, and the honest risks
TikTok Shop lets sellers sell inside short videos and live streams. The reach can be large, but the rules, the content demands and the account risks are very different from a classic marketplace.
Read the article →Allegro: the Polish marketplace most Western sellers overlook
Allegro is the largest marketplace in Poland and one of the biggest in Central Europe. It has its own rules, its own language and its own shoppers. Here is what a seller needs to know before listing.
Read the article →Kaufland: why it is worth a look before the bigger German marketplaces
Kaufland runs a large German marketplace backed by a major retail group. For sellers who already know their product, it can be a calmer place to start than the most crowded platforms.
Read the article →Cdiscount for sellers: an onboarding checklist that avoids the usual delays
Cdiscount is one of the largest French marketplaces. Account validation is where most new sellers lose weeks. Here is the checklist that keeps the process moving.
Read the article →Walmart Marketplace for European sellers: what to prepare before you apply
Walmart Marketplace is open to sellers outside the United States, but the application is strict about documents and product fit. Here is what to prepare so the review does not stall.
Read the article →Why we bill by the week, and why most software does not
Monthly subscriptions are the default in software. For a business that is still finding its rhythm, a monthly commitment is often the wrong size. Here is why we chose weekly billing, and what it changes for you.
Read the article →How eBay's seller rating really works, and the three numbers that matter
Feedback stars are not what determines your visibility and payout speed. Three defect rates do. Here is what they measure, how fast they move, and how to keep them clean.
Read the article →Amazon to eBay repricer: what actually matters when you choose one
Every tool promises "automatic repricing". The differences that cost you money are in the details: check frequency, price floors, out-of-stock handling and what happens when Amazon changes its page.
Read the article →How to sell on five marketplaces without doubling the work
Every extra channel adds listings to maintain, prices to watch and orders to route. Here is the setup that keeps one person in control of five stores.
Read the article →Out-of-stock: the silent margin killer
A listing that sells while the supplier has no stock costs more than the sale. What it really costs, and how to make it impossible.
Read the article →Tracking numbers: the small task that decides your seller rating
Marketplaces do not measure how fast you ship. They measure whether a valid tracking number was uploaded on time. Here is how to never miss one.
Read the article →Running several Shopify stores as one operator: structure before scale
A single Shopify store is simple. Five stores under one operator become a data problem. Here is how to structure product data, stock and pricing so growth does not turn into chaos.
Read the article →Etsy and the handmade marketplaces: when reselling there makes sense
Etsy is built for handmade, vintage and craft goods. Resellers can still find a place there, but only with the right kind of product and a clear story. Here is how to decide.
Read the article →Bol.com for non-Dutch sellers: rules, language and what gets accounts suspended
Bol.com is the largest online retailer in the Netherlands and Belgium. Foreign sellers can join, but they need to respect its language, delivery and service rules from day one.
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